Written by Tonja Renée Stidhum of http://ift.tt/2oEZ7yo
Whether it’s for a government or school platform, marketing campaigns are usually a battle of “Who Sticks Out,” so creativity is key! Luckily, Alcorn State University student, Shemesha Martin has creativity in spades! The HBCU student, who is in the running for Miss Senior 2017-2018, decided to forego the traditional bland campaign video route by paying homage to ‘90s hit comedy, Martin.
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The Huffington Post spoke with the senior title campaign hopeful who confirmed that her campaign manager, Shaqunna Sardin came up with the video, which was directed by Michael Watts and Herman Ceasar. The video is a mock opening theme featuring the fashion, background colors and overall charisma of the original Martin Lawrence sitcom.
“She was like, ‘Mesha what about ‘Martin,’ and you can be like vote for Shemesha Martinnnnn.’ I thought it was a good idea,” she told HuffPost.
Martin is a junior Biology/Pre-Dentistry major and a member of Zeta Phi Beta and noted that she’s running for the student government position to urge her fellow classmates, and herself, to become better leaders. Linking herself to the TV show is a play on words of her own surname, which seems to be a fabulous turn of fate. She dedicated an entire week of promotional events including creating an apt catchphrase WZUP: Working Zestfully Unton Progressing as well as the penultimate campaign video where she remixed the TV show’s theme song, featuring her friend Jacobi Holt.
“Once we started thinking about his famous quotes, it was easy to come up with event ideas,” Martin said. “For example, Martin [is] always saying ‘Martin Love the Kids’ and I thought that would be a great community service project at the daycare on campus. It really just fit the whole concept of the theme.”
Check out her nostalgic campaign below! And to Shamesha: In the words of the illustrious Martin Lawrence himself, “You go girl!”
Tonja Renée Stidhum is a writer/director living in Los Angeles by way of Chicago. She is the co-host of the movie review podcast, Cinema Bun Podcast. She is made of sugar and spice and everything rice... with the uncanny ability to make a Disney/Pixar reference in the same sentence as a double entendre. You can follow her on Twitter @EmbraceTheJ, on Facebook FB.com/tstidhum, and Instagram @embracethej. You can find more of her work on her About Me page, http://ift.tt/2n7OHKw.
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The Huffington Post spoke with the senior title campaign hopeful who confirmed that her campaign manager, Shaqunna Sardin came up with the video, which was directed by Michael Watts and Herman Ceasar. The video is a mock opening theme featuring the fashion, background colors and overall charisma of the original Martin Lawrence sitcom.
“She was like, ‘Mesha what about ‘Martin,’ and you can be like vote for Shemesha Martinnnnn.’ I thought it was a good idea,” she told HuffPost.
Martin is a junior Biology/Pre-Dentistry major and a member of Zeta Phi Beta and noted that she’s running for the student government position to urge her fellow classmates, and herself, to become better leaders. Linking herself to the TV show is a play on words of her own surname, which seems to be a fabulous turn of fate. She dedicated an entire week of promotional events including creating an apt catchphrase WZUP: Working Zestfully Unton Progressing as well as the penultimate campaign video where she remixed the TV show’s theme song, featuring her friend Jacobi Holt.
Vote Shemesha Martin for your next Miss Senior at Al🌽 State University .. #Martin4MissSenior http://pic.twitter.com/AOXqS7S0EH— rodravius lovehall (@drathebest) March 27, 2017
“Once we started thinking about his famous quotes, it was easy to come up with event ideas,” Martin said. “For example, Martin [is] always saying ‘Martin Love the Kids’ and I thought that would be a great community service project at the daycare on campus. It really just fit the whole concept of the theme.”
Check out her nostalgic campaign below! And to Shamesha: In the words of the illustrious Martin Lawrence himself, “You go girl!”
VOTE SHEMESHA MARTIN FOR THE NEXT MRS. SENIOR OF ALCORN STATE UNIVERSITY ‼️‼️‼️‼️‼️ http://pic.twitter.com/gF0kGxPrtX— rodravius lovehall (@drathebest) March 27, 2017
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