Monday, March 27, 2017

Thinking Of Launching Your Own Boutique? This Brand Box Has Everything You Need To Get Started


Thinking of launching your own boutique? Or perhaps you already have one and need some help rebranding? There's a one-stop shop for that, and it's called The Brand Box.

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The Brand Box is an all-exclusive branding package that meets businesses where they're at. The package includes web and logo design, print branding, the ultimate business check list, and 60-days of hands on support.

In 2012, CEO Adrienne D. Hill saw an opportunity to give other rising boutiques affordable marketing and branding resources. In mid-2013 she launched Brand My Boutique, and saw immediate success from hundreds of boutiques across the nation.

Her company sees themselves as experts—no matter where you are on the journey—whether you have an existing brand, researching and ready to execute, nervous about stepping out on faith, or simply have no idea about the first place to start.

Hill calls Brand My Boutique the "Siri of Business and Branding."



Since launching the company five years ago, she's worked with hundreds of brands across 40 + countries, including April McCrae of VH1's Sorority Sisters,The Six Figure Chick and several others.

"We have realized that our most successful clients have been consistent with their branding—utilizing a multitude of our products to construct and maintain their brand presence in-store, online, and during the unpacking experience," said Hill in a statement issues to CurlyNikki.com. She continues, "We also understand that no matter how dope your branding is, if you don't build a solid foundation, IT WILL FAIL. We've seen this happen too much over the years, and we have the power to change that. Through educational components and supplemental branding packages that makes sense, that is what we intend to do!"
Pictured, Adrienne Hill, creator of The Brand Box
The Brand Box is currently available for $2,499. You can purchase it here.


What are your thoughts on The Brand Box? Share in the comments section.
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Mike "Orie" Mosley is the managing editor for CurlyNikki.com and a cultural advocate from St. Louis. He holds a Bachelor of Arts in Arts, Entertainment & Media Management from Columbia College Chicago and a Masters in Higher Education Administration from LSU. He is also the founder of www.afrotrak.com. In his spare time, he's probably listening to hip hop & neo soul music, hitting up brunch or caught up in deep conversations about Black music. You can follow him on Twitter @mike_orie or on Instagram @mikeorie


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How Atlanta Film Festival Is Paving The Way For Women Of Color

The documentary City of Joy about the first class of women students at a leadership in the Eastern Democratic Republic of Congo will be shown at the 41st Annual Atlanta Film Festival. Photo courtesy of Access Atlanta.
Written by Tiffani Greenaway of MyMommyVents.com

"Masterpiece." "Brilliant!" "A must see."

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Most of the year's best movies got their start at film festivals. Before becoming an Oscar winner, Moonlight took top honors at film festivals around the country--and now, films for and by women will take their turn.

The Atlanta Film Festival (ATLFF) is the place for women to premiere the next blockbuster. Over the course of 10 days, over 100 films, many directed by, featuring, and starring women of color, will be shown at Atlanta's oldest celebration of cinema. “This year, we’re very proud to say that over half of our programming is directed by women,” said ATLFF’s marketing director Cameron McAllister.

For the last four decades, the Academy Award qualifying festival has been showcasing new independent, international, animated, documentary, and short films to audiences. Out of the 60,000 submissions from around the world, many of this year's top picks have Black women at the helm. "Nearly 40 percent of the films are directed by people of color,” says McAllister. “That’s something we’re really proud of, especially with Atlanta being such a diverse city.”

One of the most gripping is Waiting for B, the story of a group of die hard fans who camp outside in the streets near Brazil's San Paola arena awaiting for the chance to be closer to Beyonce--two months in advance.
Screenshot from the documentary Waiting For B 
The Festival's week-long Creative Conference features more than 40 panels designed to inspire the next generation of filmmakers--teaching them everything about the biz, from screenwriting to producing to funding and distribution. This means more films telling our stories will be hitting the big screen.

With 85% of the ATLFF's programming created by women, there's something for everyone. Catch the films and festival events at Atlanta's Druid Hills Presbyterian Church, the Plaza, and 7 Stages, along with other sites around the city. The Atlanta Film Festival kicked off on March 24, 2017 and continues through April 2, 2017. You can purchase tickets at atlantafilmfestival.com.
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Tiffani Greenaway is the wife and mom behind MyMommyVents, a New York city parenting blog. Her tips have been seen on Yahoo Parenting, Mommy Noire, and Fit Pregnancy. Find more of Tiffani's work at mymommyvents.com.


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Dear Mark: That New Cholesterol-Lowering Drug Study

Inline_Dear_MarkFor today’s edition of Dear Mark, I’m answering one question. It’s a good one. A reader (many, actually) wrote in to get my opinion on the latest blockbuster cholesterol-lowering drug. A new study appears to show that the drug in question—Repatha—reduced LDL to unprecedented levels and protected patients against the primary cardiovascular disease endpoints they were measuring. What does it all mean? Should we all start taking Repatha?

Let’s dig into it:

Hi Mark,

What’s your take on this study of a new heart disease drug called Repatha? Apparently it was able to reduce LDL levels to an unprecedented degree, and the lower the LDL the lower the heart attack risk.

Yeah, I saw this. Here’s an article about it in the NY Times. Here’s the actual study. The Times article is positively gushing, recounting that the drug “significantly reduced the chance” of a “heart attack or stroke” in “men and women who had exhausted all other options.”

What’d they take? Repatha is an PCSK9 inhibitor. PCSK9 binds to LDL receptors and prevents them from taking up LDL particles. More PCSK9 activity, fewer available LDL receptors, more LDL particles in the blood.

Given that I’ve spoken about the importance of having good LDL receptor availability and the likely causative role of oxidized LDL particles in heart disease, this doesn’t sound too bad. After all, all else being equal, shouldn’t we want fewer LDL particles? At least Repatha isn’t cutting off a major enzymatic pathway with multiple downstream effects, which is what statins do.

Who took it? High-risk patients with heart disease, about 27.5k of them split into two groups. One got Repatha. One got placebo. Everyone was on statins, so there was no true placebo.

What happened? As the NY Times mentions, the drug did lower the chance of the primary endpoint.

Except the endpoint wasn’t just one event. The endpoint was a composite endpoint. That is, they grouped different events together. The endpoint wasn’t just “did the person have a stroke?” It was “did the person have a stroke, heart attack, hospitalization due to unstable angina or coronary revascularization, or cardiovascular death?”

There’s a big problem with composite endpoints: they assume the constituent events are of equal signifiance. Everyone can agree that death deserves “primary endpoint status.” I’d rather not die of a heart attack (or anything). I imagine most people feel the same way. Not everyone would put “ended up in the hospital because of chest pain” on equal footing as “died from a heart attack”—particularly the people taking the drug. But the success of the Repatha study depends on the two being equally undesirable.

Other “benefits” included reducing LDL levels to an average of 30. A quarter of subjects taking Repatha got their LDL levels down to 19! You’d think with LDL that low they’d be totally impervious to heart attacks and fast approaching demi-god status if not outright immortality.

They weren’t. When you shatter the composite endpoints and examine the individual events, you notice that Repatha didn’t actually help people avoid fatal heart attacks or death from other causes. In fact, the Repatha group had slightly higher death rates from heart attacks (251 vs 240) and other causes (444 vs 426), though it didn’t reach statistical significance.

Furthermore, this study was supposed to last 4 years. They ended it after a little more than 2 years. Drug companies don’t cut studies short if they’re going great. They cut studies short when things start trending south. Were the deaths piling up? Were the initial gains in primary endpoints showing signs of reversal? We just don’t know. But it looks bad if you ask me.

What’s the purpose of PCSK9, though? It can’t be “to give us heart disease.” It’s got to be there for some reason or another, even if that reason is an “outdated relic” of our ancestral past.

It probably evolved as an anti-infectious disease adaptation. LDL is anti-microbial; it can protect against viruses, bacteria, and parasites. In environments with high parasite loads or rampant infectious disease, high PCSK9 activity could enable protective levels of LDL to circulate. 

Another role of LDL is to “soak up” oxidants and other inflammatory agents in the blood. Sure enough, inflammation also increases PCSK9 activity.

Are there any other ways to inhibit PCSK9 that don’t involve spending thousands a month on a potentially-risky drug?

Berberine inhibits PCSK9. It even performs favorably against cholesterol-lowering drugs.

Fasting inhibits PCSK9. In one study, fasting humans achieved the lowest levels of PCSK9 at the 36 hour mark.

Those appear to be safer options. They at least have more history than Repatha.

Overall, I’m not sure what to say. Clearly, the gushing media coverage is misleading. The drug helped reduce non-fatal cardiovascular events, but failed to reduce fatal ones (and even slightly increased them). Furthermore, they cut the study short, which suggests the possibility of worsening mortality and/or other undesirable trends.

I’m not writing it off completely. PCSK9 inhibition might help certain people with confirmed heart disease at high risk of having another attack, like those with familial hypercholesterolemia. Maybe they work better if you’re not taking a statin. Maybe PCSK9-inhibitor+statin is just too much LDL reduction. And maybe there are other, safer ways to inhibit the enzyme.

With the massively positive response from the industry, I’m sure we’ll be getting more research in the coming years. Hopefully, it pans out. But don’t be too surprised if it doesn’t.

That’s it for today, folks. Did you hear about the study? What do you think about the results?

Take care.

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The post Dear Mark: That New Cholesterol-Lowering Drug Study appeared first on Mark's Daily Apple.



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Sunday, March 26, 2017

Weekend Link Love – Edition 445

weekend_linklove in-lineRESEARCH OF THE WEEK

Agriculture changed fatty acid conversion genes.

Elderly women who start taking statins have an increased risk of developing diabetes (just what they need!).

Climbing stairs for 3 minutes after each meal improves glucose control in type 2 diabetics.

Good sleep is like winning the lottery.

NEW PRIMAL BLUEPRINT PODCASTS

pb-podcast-banner-142
Episode 161: Helen Marshall: Host Elle Russ chats with Helen Marshall, who used Primal living to overcome debilitating digestive issues and now runs a global health coach service, produces a line of Primal Alternatives to the foods we used to love (and franchises it out to other people), all from 100 kangaroo-strewn acres in the Australian bush.

INTERESTING BLOG POSTS

How hot baths and other forms of “passive heating” can have surprisingly beneficial effects.

Is 15,000 steps a better target than 10,000?

Why there’s nothing like a good storm.

MEDIA, SCHMEDIA

Watch the precise moment a plankton eats plastic.

Woman dies after receiving IV turmeric for eczema. Just eat it, folks.

Australian researchers have reversed cell aging and extended a mouse’s lifespan (and healthspan) by 20% using an enzymatic precursor.

EVERYTHING ELSE

The NBA runs on PB&Js.

Cornell’s famous food lab is under fire for fabricated research.

The evolution of brain depictions.

In natural selection, “the fittest” doesn’t necessarily mean “the most ruthless and physically dominant.”

Spiders eat as much animal food as all the humans on earth.

Smoothies might make you fuller for longer.

THINGS I’M UP TO AND INTERESTED IN

Ticket deal you should get on: Paleo f(x) 2017 is coming, and the organizers have a ticket flash sale for early adopters going through March 31.

Two views on a fundamentally “human” ability—empathy: Paul Bloom’s (“against”) and a new paper from Penn State.

Story I loved: 91-year-old woman gets cancer diagnosis, skips chemo, decides to go on epic 12-month road trip.

Stat I didn’t like: Today’s men are weaker than their fathers were at the same age.

I couldn’t stop laughing: Fake strongmen on local morning news shows.

RECIPE CORNER

TIME CAPSULE

One year ago (Mar 26– Apr 1)

COMMENT OF THE WEEK

“I picked up 21 chicks that walked through my yard last April and put them in a cage (don’t think anyone missed them) but it wasn’t until they were freed and allowed to start finding their own food and spaces that they started laying. Now they sleep in the pomerac tree and eat anything they can find or that’s tossed out the kitchen window. We still feed them occasionally with the factory feed but that’s more to ensure that they can still be tempted back into the coop in the event that they stop laying and need to be curried instead.”

– Interesting thoughts from Stephen Sankarsingh.

The post Weekend Link Love – Edition 445 appeared first on Mark's Daily Apple.



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Saturday, March 25, 2017

Instant Pot BBQ Pulled Pork

PrimalThanks to everyone’s new best friend, the Instant Pot, this BBQ pulled pork is on the table in two hours, with very little work from you. The BBQ sauce just might be the BBQ sauce you’ve always been searching for. It’s tangy, spicy, slightly sweet, and takes about 5 minutes to make. It’s easy to imagine brushing this sauce over brisket and grilled chicken, not just pulled pork.

The recipe for the BBQ sauce starts with blackstrap molasses for its depth of flavor and thick, syrupy consistency. Only a tablespoon, so the flavor of molasses doesn’t overwhelm the sauce, but you still get a nice dose of magnesium, calcium, potassium, iron, copper, and manganese. This BBQ sauce is yet another delicious way to work blackstrap molasses into your diet.

The BBQ sauce is drizzled over the pork when it comes out of the Instant Pot. By now, you’ve probably heard about the Instant Pot, a pressure cooker that cooks in a fraction of the usual time. It’s an especially handy appliance for meat lovers, making it easy to turn a large cut of meat into a flavorful meal. This delicious recipe is a perfect example of what the Instant Pot can do, turning BBQ pulled pork into a simple hands-off meal.

Time in the Kitchen: 20 minutes, plus 90 minutes in the Instant Pot

Servings: 6

Ingredients

BBQ Sauce

  • 3 to 4 pounds boneless pork shoulder, cut into 3 pieces (1.4 kg to 1.8 kg)
  • 1 teaspoon coriander (5 ml)
  • 1 teaspoon cumin (5 ml)
  • 1 teaspoon chili powder (5 ml)
  • ½ teaspoon garlic powder (2.5 ml)
  • 1/2 teaspoon cinnamon (2.5 ml)
  • 2 teaspoons plus ¼ teaspoon kosher salt, divided (10 ml to 1.2 ml)
  • 1 tablespoon unsulphured blackstrap molasses (15 ml)
  • 1 garlic clove, pressed or finely chopped
  • 1 tablespoon honey (15 ml)
  • 1 tablespoon gochujang (Korean red chili paste) (15 ml)
  • 1 teaspoon Dijon mustard (5 ml)
  • 1 teaspoon apple cider vinegar (5 ml)
  • 1 teaspoon coconut aminos (5 ml)

Instructions

instant pot

In a small bowl mix together coriander, cumin, chili powder, garlic powder, cinnamon and 2 teaspoons/10 ml salt.

Rub spice mix on pork. (If possible, let the meat sit out 30 minutes, so the meat comes to room temperature)

Press the “sauté” button on the Instant Pot. Add a drizzle of oil. Add the pieces of pork, browning on 2 sides before adding ¾ cup (180 ml) water to deglaze the bottom of the pot.

Cover and lock the lid. Press the “Keep warm/cancel” button, then press the “manual” button and set the pot to cook for 90 minutes under high pressure. Make sure the valve is in the “sealed” position. When 90 minutes has passed, let the pressure come down naturally.

While the pork cooks, whisk together the blackstrap molasses, garlic, honey, gochujang, Dijon mustard, apple cider vinegar, coconut aminos and remaining ¼ teaspoon (1.2 ml) salt. Set aside.

Remove the pork from the liquid in the pot. When the pork is cool enough to handle, shred with a knife or fork.

Pour the BBQ sauce over the pork and mix it in well. If you want to warm the pork back up, either put it back in the Instant Pot for a few minutes (with all liquid removed), or spread the meat out under the broiler for a few minutes (careful, so it doesn’t burn).

Serve warm or at room temperature. Cool, crisp cucumbers and cilantro are tasty garnishes.

Primal

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Friday, March 24, 2017

Here's 4 Tips On Styling Type 4 Hair

Photo courtesy of Afro State of Mind

by Mary Wolff

If you have type 4 hair, you know the importance of proper hair care. This hair type is known for being fragile in terms of breakage and needs a considerable amount of TLC to stay strong, beautiful, and healthy. When it comes to styling type 4 hair, there are a few great methods and tips that have been tried and tested by the curly community. Here are a few of my favorites for styling type 4 hair!

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1. Battle Moisture Loss
With type 4 hair, your curls are prone to moisture loss at a faster rate than your fellow curlies with type 2 or 3 hair. When trying to style your hair, it will be much easier to get your desired look if your strands are properly moisturized. Curly girls should use a daily moisturizer, and in some cases twice a day, to make sure their strands are protected from moisture robbing elements. A lot of curlies think heavy moisturizers mean heavier hydration, but there are a lot of options that are lighter and won’t weigh your curls down while still packing a hydrating punch. A few of my favorites are ApHogee Curlific! Moisture Rich Leave-In when I want something light and Soultanicals Fluff-A-Licious Curl Nutricious for something a little on the heavier side. Need help deciding which products to try for your hair type?  This article talks about every need for type 4 hair. 

2. Combat Curl Shrinkage 
Shrinkage is another common concern for type 4 hair and it can quickly ruin your styling efforts. When it comes to combating this pesky enemy, you can choose a few options like banding which stretches your hair out to avoid losing any length or blow drying at the roots to maximize volume while expanding the follicles with heat. There are even products aimed at helping you fight the battle of shrinkage. Check out Organic Root Stimulator Curls Unleashed Curl Defining Crème which helps to stimulate hair at the roots to combat shrinkage.

3. Wash and Go For the Win! 
When it comes to styling type 4 hair, the wash and go is still a great option. With your hair type and texture, you most likely have the type of hair that looks great without trying anything too involved or fancy. This is why the wash and go method is a great thing to master for type 4 hair. Here are a few great videos to help you get the hang of things.

4. Avoid the Rut 
Just because the wash and go can be a curly girl’s go-to doesn’t mean you should let yourself get in a style rut! Your hair is just as versatile as the other curly types and there are a ton of cute styles to experiment with. This video below shows a few of my favorite styles that are trendy and easy to do.

Share your thoughts after trying these tips!



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10 Best Spring Date Hair Styles For Natural Hair


by Mary Wolff
Spring is a season of new beginnings and your style should reflect it. It is also a time of year when your dating life may be back in full swing thanks to the weather finally warming up. If you are looking for a new ‘do to step up your game on date night, here are the 10 best spring date hair styles for natural hair.

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1. Crown Braid
This is a fun and flirty look perfect for date night. Easy to create, it is a protective style that shows off the beauty of your natural hair. This look is perfect for any type of date, but especially outdoor dates where you might not want your hair blowing in your face. Here is a quick tutorial on creating this stylish option.



2. Boho Inspired
The Boho style is a playful one that plays up texture by letting curls hang loosely at the bottom with a half up, half down look. It is a great way to show off those curls on date night! This look is perfect for a traditional movie and dinner date or anything the night has in store. Here are two variations on this style to guide you.



3. Twisted Tuck N Pin 
When you need a look that is date ready, this look is stylish and easy. It works well with hair already in braids and lets you mix up your style from daytime to nighttime quickly to help you get out the door on time and looking flawless. Since this is a protective style, it is good for outdoor dates like a picnic in the park. Here is how to achieve this fun, flirty style.



4. Vintage Updo
Perfect for elegant dinners and dates requiring a fancy tone, this look is feminine and fierce in equal measure. It gives your look a lot of volume and is easy to create. Here is my favorite vintage look.


5. Curly Bangs and Faux Bun 
Bringing the best of your texture to the forefront, this look lets you show off your texture in a fun, playful style. This youthful, flirty style is perfect for any type of date and works well with any look you are trying to pull together. Here is how to create this look for yourself.



6. T-shirt Halo Curls 
This look might take a little bit more time, but the results are the perfect mix of romantic and playful. The style doesn’t require the use of heat or a lot of products. It is easy to do and you get voluminous body and curls with a dramatic edge. This look is perfect for those nights when you want to turn up the heat and let your curls do the talking. Here is how to get this look.



7. Braid Out 
Another look that lets you leave your hair down to show off your curls, this style is modern and sleek. It is another overnight look so plan ahead if you want to rock this style on your next date. Find out more here.


8. Twisted Heart
For a romantic look that is flattering to many face shapes, this look is a timeless choice. The often rainy weather of spring is a great time to wear a more protective style and this one easily goes from day to night without adjusting. Here’s how to achieve this sweet and flirty look.


9. Twisted FroHawk 
When you want an edgy style to show off your sassy side, this look is a no-brainer. It says you are a woman comfortable with being in control. This style works with just about every texture and is perfect for any type of adventure you have in mind for date night. Achieve the look with this tutorial below.



10. Twist Side 
This look lets your texture take center stage while still giving you a way to keep hair pulled out of your face. It is similar to a simple ponytail, but it is date night ready with a sleek appeal. It is both youthful and sophisticated in equal measure. Get the look here.



Date night in the spring can offer a lot of versatility in the styles available for curlies. Turn heads all season with these stylish options!



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